MICKEY MANAGEMENT
Disney has much to teach about business. In fact, the Disney Institute has helped several corporations, including General Motors, imporve their sales and other aspects of business. Airlines can learn and benefit from one of Disney's strategies. At Disney World, promised wait times always seem to shrink in half. Disney seems to exaggerate times in order to overdeliver and make customer's happy. Flights, which are almost always delayed, should learn this maneuver in order to increase customer satisfaction. Border security, the "Fast Pass" theory, and global attractions such as "It's a Small World" and the Epcot park provide endless tips for the government and bussinesses across the United States.
Newsweek. 19 November 2007. 18.
No comments:
Post a Comment